PR Pro's Guide to Facebook

Keep in mind, not all companies NEED to be or even SHOULD be on Facebook. For example, pure B2B organizations may not see any benefit from Facebook and maintaining your FB page, comments and customer interaction could simply be a big time suck.

However, IF you have strong consumer orientation and need interaction with large groups of potential customers, then a Facebook page may be just the ticket to higher sales. A few businesses that benefit from the enhanced exposure might include:

• Restaurants
• Service businesses (auto shops, cleaners, landscaping, remodeling, travel agencies)
• Consumer product companies
• Retail stores (single or chains)
• Non-profits or donor-based organizations
• Advocacy groups and political parties

Just make sure that when you start down the Facebook path (or Twitter or Google+) that you have adequate resources to maintain your page AND follow-up with those people who take the time to support you! Your inaction or failure to keep things "fresh" could hurt your image more than if you'd never done it in the first place.

• Webcor Builders
• Independent Energy Solutions
• Association of General Contractors
• CDM
• Dynalectric
• Turner-Penick (JV)
• R. A. Burch Construction
• Soltek Pacific
• Power-Watts-Webcor (JV)
• Centennial Contractors
• Renewable Energy Services

Past

• Pacific Bell (AT&T)
• Browning
• Almeco
• Olympian Sports
• Office Automation Systems
• Pier 1 / Nurseryland Garden Centers
• Octus